It’s not about picking a favorite hue when it comes to choosing colors for a brand; it’s about communicating your message without using words. Colors are linked to emotions and themes. Color selection for branding is delicate, and it establishes the mood or impact you want to associate with your brand. A reputbale signage company in singapore can help you a lot in the field of signs.
Signs and Color Psychology
Colors have an important influence on brand and marketing messaging. Red is popular due to its assertiveness, which attracts attention. It has a lot of power because it’s associated with violence.
Let’s look at the subtleties of colors and recall where we’ve seen them before.
The color red is associated with taking action.
- light reds and pinks: Love, passion (active or passive), sensitivity, companionship, and femininity are all represented by light reds and pinks.
- Dark red: Leadership, courage, rage, anger, wrath, vigor, willpower, enthusiasm, energy, pulse, hunger, and physical movement are all represented by the color dark red.
- Reddish-brown: Stability, harvest, and nature are all represented by reddish-brown.
Examples: Coca-Cola, Kellogg’s, Target, Wendy’s, and Burger King are just a few examples. ESPN and Netflix are two of the most popular options.
The color blue is associated with authority, security, and trust.
- Dark blue: Wisdom, reason, loyalty, expertise, and stability are all represented by dark blue.
- light blue: Peace, quiet, disarmament, and bodies of water are all associated with light blue.
Examples: Facebook, Ford, Volkswagen, American Express, PayPal, and Samsung are just a few examples.
The color yellow is associated with happiness and optimism.
- Bright yellow: it is associated with caution, happiness, energy, spontaneity, and brightness.
- light yellow: Sunshine, warmth, happiness, and enthusiasm are all represented by light yellow.
Examples: McDonald’s, Shell Oil, Best Buy, BIC, Hertz, and DHL are just a few examples.
Green is the color of health and nature.
- Dark green: Money, jealousy, ambition, and greed are all represented by dark green.
- Medium green: it represents health, vitality, growth, and life.
- Blue-green: Protection, healing, and emotional well-being are all associated with the color blue-green.
- Olive green: Peace is symbolized by olive green.
examples: Whole Foods, Starbucks, Perrier, Land Rover, and BP are just a few examples.
Conclusion: When it comes to choosing the appropriate color for signage, there are no hard and fast rules to follow; instead, pay attention to the brand’s personality and kindness. Colors should be coordinated with design, text, and even a combination of colors to get the desired effect. Whatever option you choose, effective signage will always leave a positive impression on your clients and set you apart from the competition.