Automation software is the new buzz word and next big thing in the digital world and there’s a good reason why this technology is making waves. Automation software unleashing the true power of digital marketing.
Digital marketing is a fast-paced, integral part of any comprehensive marketing strategy and as such has to constantly innovate more effective techniques. Online consumers are becoming more and more digitally savvy, and they expect immediate responses to their online interactions.
The time for quicker, smarter online engagement has arrived. It’s time for organisations to now introduce digital marketing automation software to their arsenal of digital marketing innovations.
With this in mind let’s take a look at why most digital marketing specialists are using automation software in their refusal to be left behind in the race to improve their digital marketing strategy.
Another great benefit of modern automation software is the option for companies to purchase monthly or annual subscriptions instead of purchasing on-premise license agreements for software. And the best thing is that these transactions as easy to manage and are cloud-based.
What is digital marketing automation software?
The necessity to engage not only quicker but also smarter, has created a need for the automation of many digital interactions and engagement. Automation software can fulfil this need by replacing or reducing human interaction online. In other words, by implementing automation software within your digital marketing plan, you’re able to dramatically increase the speed and efficiency of basic tasks with little or no human intervention.
Automation software is a technological platform designed to assist digital marketers to get the most out of online leads, analyse consumer behaviour as well as many other helpful tasks.
Automation software has quickly become the key to digital marketing optimisation. This latest digital trend is a great way to make things happen quickly in the digital world. The best news is that automation software is capable of improving almost every aspect of digital marketing interaction, however, it’s also important to know exactly where your brand needs to draw the line when it comes to automating consumer interaction. Striking a balance between automating interaction and offering a personal service is key.
How far can digital marketing automation software take your business productivity?
When it comes to automation software the opportunities and possibilities are limitless. This technology is capable of improving online workflows and streamlining an organisation’s sales funnel.
But, how far can this technology take digital marketing?
So far, automation software has increased efficiency and productivity across a broad range of organisational departments, such as service management, customer relationship management, project management and of course, digital marketing.
Let’s take a closer look at a few of the most popular automation software making an impact on digital marketing.
- Chatbots – Have you ever visited a site and welcomed by a friendly emoji or interface? Most likely the answer is yes, well that’s a chatbot. Although a chatbot may sound like a futuristic being, this clever little interaction tool is basically an algorithm, otherwise known as a messaging app. The great thing about chatbots is they can be used for all kinds of digital marketing purposes, such as customer services, lead generation, product information and other general online interactions.
- Social media marketing – Social media marketing has become a full-time job and is proving to be a time-consuming marketing task. Thankfully, automated social media marketing tools can increase productivity by scheduling posts in advance, brand monitoring, identify evergreen content and track engagement such as shares and comments. There are many really helpful automated social media tools available nowadays such as Hootsuite, CoSchedule and Socialert, to mention only a few.
- Consumer journey marketing – Digital marketing automation software now makes it possible to continuously interact with a customer, well after the initial sales transaction. This is often referred to as ‘lifecycle’ marketing as this automation software follows your customer’s journey and engages them in future marketing initiatives, like special offers, product launches or new discount deals.
- Email marketing automation – Although email marketing has been around for a long time, and is still a popular form of digital marketing, automation software has brought email marketing to a whole new level by allowing emails to be sent to segmented audiences.